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To Kouklospito
Project Type
Branding & Visual Identity
Location
Koufalia, Greece
ABOUT
To Kouklospito is a newly opened children’s shoe store based in Koufalia, Greece. The brand offers high-quality footwear for kids, focusing on comfort, playfulness, and style.
THE BRIEF
The client approached us to create a complete visual identity for their new store — one that would capture the warmth and joy of childhood, while maintaining a modern and professional look. The deliverables included the logo, business cards, exchange cards, store signage, and packaging materials.
THE SOLUTION
We developed a visual identity that balances playfulness, softness, and clarity.
The logo draws inspiration from a dollhouse - a familiar, comforting image that evokes a sense of nostalgia and home. Soft earthy tones such as sage green and muted peach convey warmth and calmness, avoiding overly bright colors to achieve a refined aesthetic. The rounded typography complements the illustrated house, creating a cohesive and friendly appearance suitable for a children’s brand.
All supporting materials - from business cards and bags to signage - were designed to maintain consistency and recognition across every touchpoint. The result is a cohesive visual system that feels gentle yet distinctive, perfectly aligned with the brand’s promise: to accompany every child’s first steps with care and creativity.
