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Idros Pumps
Project Type
Rebranding & Visual Identity
Location
Giannitsa, Greece
Date
2024 -2025
ABOUT
Founded in 1985, IDROS PUMPS is one of Greece’s leading providers of submersible pumps, electric motors, steel pipes, and hydraulic products. With decades of expertise and a commitment to quality, the company has built a strong reputation for reliability, innovation, and technical excellence. Based in Giannitsa, IDROS PUMPS manufactures and distributes high-performance pumping solutions across Greece, Cyprus, and beyond — serving industries from agriculture and water supply to large-scale industrial applications.
THE BRIEF
After nearly four decades of growth and evolution, IDROS PUMPS sought a complete brand refresh to reflect its modern capabilities and forward-thinking approach. The goal was to create a cohesive new identity that would:
- Modernize the company’s visual presence while preserving its industrial strength and heritage.
- Present complex technical information in a clear, precise, and visually organized way.
- Communicate trust, quality, and technological advancement across all touchpoints.
The rebranding needed to extend consistently across all marketing materials — from product catalogues to brochures and business cards — ensuring a unified, professional image that aligns with the company’s market leadership.
THE SOLUTION
We developed a new brand identity that balances technical precision with visual clarity.
The redesigned logo captures the company’s engineering excellence and long-standing reliability, while the clean, structured layout system brings order to highly detailed product data.
Two comprehensive product catalogues were created - one for submersible pumps and another for surface pumps - featuring extensive technical tables, specifications, and performance charts. Every element was carefully designed to enhance readability and usability for engineers, distributors, and field professionals.
To complete the brand ecosystem, we designed new brochures and business cards that reflect the refined, industrial aesthetic of the new IDROS PUMPS identity - confident, consistent, and built for the future.
