Glasgow Science Centre

BACKGROUND
Glasgow Science Centre is one of Scotland’s must-see visitor attractions - presenting concepts of science and technology in unique and inspiring ways.
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THE  BRIEF
GSC will have some educational activity happening in the building on the subject of Scottish Innovation and they needed assets that appeal to two important audiences. 
Education and public visitors. As part of the campaign, GSC needed to let their education visitors know that we have special events happening in the building throughout the week.
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THE  SOLUTION
Since the brief for the campaign was open, we decided to give to this event a personal touch. Our idea was to create a week full of events that will feature some of the outstanding Scottish innovators and inventors in the fields of communications, science and technology - scientists and engineers who have made an immense impact and have quite literally changed our society, and indeed the world, for all time.

As an exemplar facility offering education to individuals of all kinds, it isn’t hard to come up with compelling reasons why children and adults would benefit from this full of events week. What is harder, however, is producing work that successfully cuts through the clutter and make not only senior teachers and parents, but people in general, realise that this is an education worth having.

For that reason, I knew the campaign had to feature content that the audience would want to engage with - entertaining and inspiring - and speak in a tone of voice they would respond to - informal and relaxed. And it wasn’t very difficult as GSC’s brand and services are very similar to those audience requirements.