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Briki
Project Type
Rebranding & Visual Identity
Location
Koufalia, Greece
ABOUT
Briki is a café bar established in 2017, known for its warm atmosphere, quality coffee, and distinctive personality. Over the years, it has built a loyal local following — a place where classic charm meets everyday ritual.
THE BRIEF
The client approached us to refresh the brand identity by designing a new logo, takeaway cups, and a delivery flyer. The goal was to create a visual language that would reflect Briki’s character - vintage, expressive, and instantly recognizable - while giving it a contemporary edge suited to daily brand touchpoints.
THE SOLUTION
We designed a logo that merges vintage artistry with modern storytelling. At its center stands a Victorian-era woman, elegantly portrayed within a Rococo-inspired frame - a visual dialogue between eras that perfectly captures Briki’s unique identity: classic at heart, yet modern in spirit.
The color palette combines warm earthy tones with subtle highlights, emphasizing craftsmanship and familiarity. The typography complements the ornate illustration with soft curves and elegant detailing, balancing nostalgia with clarity.
Supporting materials, including takeaway cups and a delivery flyer, were created to extend this refined aesthetic into everyday use - practical, recognizable, and unmistakably Briki.
